The Importance of Education in Stopping Wildlife Trafficking


PWB TV fourth episode in the first season is here, and this time it explores the dedication and efforts of La Senda Verde.

The non-governmental organization, founded in 2003, focuses on caring for the sick and mistreated wildlife in Coroico, Bolivia. It also makes a large effort to promote beneficial environmental education.

"At La Senda Verde, we want to concentrate our efforts on education." Co-founder (the other being Marcelo Levy) Vicky Ossio believes that if the public is not educated on the issue of animal trafficking in the area, then it would be difficult to foresee a future where it would not exist. The harmonious fusion of wildlife care and emphasis on educating the surrounding public on the harmful impact of animal trafficking has allowed this organization to thrive.

Watch PWB TV as we document La Senda Verde: 

Read more about this wonderful organization and various ways you can contribute here:

Watch the trailer for episode 5 on PWB as they explore  Orangutan Information Centre in Sumatra: 



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