We envision ourselves as a community of storytellers empowering everyday heroes and grassroots organisations worldwide. See through a new lens™!
At PWB we believe grassroots initiatives deserve more attention as they tend to demonstrate the highest success rates in creating social change due to their organic, local and community-oriented nature.
However, they are often overlooked for larger projects that are often mismanaged, costly, and ineffective.
Our mission is to empower grassroots NGOs/initiatives by connecting volunteer photographers and videographers to NGOs/initiatives in need with our flagship PWB Program. We carefully select more than 50 big-impact, grassroots organizations/causes per year that are addressing the interconnected problems we face on this planet as outlined by the UN Sustainable Development Goals.
Our hope is that by amplifying grassroots voices and narratives by storytelling through photography, video and social media, we offer a new way to look at the world: through the lens of possibility. Check out our Online Magazine, our Print Magazine, and our PWB TV web series to see what we're up to!
We kindly thank our sponsors & supporters for helping us make more of an impact each year.
PWB is run by dedicated Staff & volunteer members.
Meet our team →
Our ambassadors do an awesome job at promoting our NGO partners and PWB programs.
Meet our ambassadors →
Discover the work of our partners through the lenses of heroic our photographers.
Watch PWB TV →