We envision ourselves as a community of storytellers empowering everyday heroes and grassroots organisations worldwide. See through a new lens™!
At PWB we believe grassroots initiatives deserve more attention as they tend to demonstrate the highest success rates in creating social change due to their organic, local and community-oriented nature.
However, they are often overlooked for larger projects that are often mismanaged, costly, and ineffective.
Our mission is to empower grassroots NGOs/initiatives by connecting volunteer photographers and videographers to NGOs/initiatives in need with our PWB program. We carefully select more than 50 big-impact, grassroots organizations/causes per year that are addressing the interconnected problems we face on this planet as outlined by the UN Sustainable Development Goals:
Our hope is that by amplifying grassroots voices and narratives by storytelling through photography, video and social media, we offer a new way to look at the world: through the lens of possibility. Check out our Online Magazine, our Print Magazine, and our PWB TV web series to see what we're up to!
We kindly thank our sponsors & supporters for helping us make more of an impact each year.
PWB is run by dedicated Staff & volunteer members.
Meet our team →
Our ambassadors do an awesome job at promoting our NGO partners and PWB programs.
Meet our ambassadors →
Discover the work of our partners through the lenses of heroic our photographers.
Watch PWB TV →