About Us


About Us



Our mission is to make storytelling more accessible for communities around the world who are contributing to the 17 UN Sustainable Development Goals and UNDRIP. We are a community of storytellers (photographers and filmmakers) uniting to support our community partners on volunteer assignments through the PWB Program and inspire new generations of storytellers through PWB School and our other initiatives and resources.

OUR Values

We are committed to:

  • Ethics: See our code of ethics.

  • Impact: Striving to achieve tangible change based on community wants and needs.

  • Diversity: Respecting and celebrating what makes us all unique.

  • Accessibility: Making our programs and initiatives accessible to communities in need and to our storytellers through our own fundraising platform.

  • Anti-Oppression/Decolonization: implementing practices that acknowledge repression/colonization in societies, economies, cultures and groups and seeking to remove or negate the influence of such repression.


Since 2013, PWB has connected over 100 volunteer storytellers from all over the world to document over 125 assignments addressing all 17 UN Sustainable Development Goals / UNDRIP in 54 countries. We publish several films and campaigns every year, which reach hundreds of thousands of people all over the world and have accrued over 1 million views on our video channels. We have helped conserve 10 hectares of rainforest in Sumatra, supported reforestation efforts by planting hundreds of trees, sent girls to school in India, helped human trafficking survivors in Kenya, and assisted marine protection in Mozambique. Every year we sponsor an Indigenous storyteller to exhibit their work at CONTACT, North America’s largest photography festival. Our newly-launched PWB Camera Club aims to leave a camera with the communities we work in. Check out our Online Magazine, our Print Magazine, our  PWB Film Series to see what we do in action or visit our Media Centre for press releases and publications. For more details about our impact, please read our Annual Reports below.


PWB Film Awards_Thrive.jpg

PWB is the proud winner of the 2018 Thrive Award for Top Workplaces Where Employees Thrive

"The Thrive Award recognizes Top Workplaces Where Employees Thrive, aimed at organizations that have created a healthy, productive and creative workspace by establishing a culture built on collaborative dialogue, trust, clear outcomes, tolerance and teamwork."


OUR supporters

We kindly thank our supporters for helping us make more of an impact each year. 


OUR official print PARTNER



PWB 2018 Annual Reports



Code of Ethics

Code of Ethics

PWB Code of Ethics


People have voices; we amplify them and strive to decolonize the storytelling process; maintain awareness of your positionality and privilege, striving to be a good ally and partner at all times.


Learn and listen as much as possible. Represent people/communities as accurately as possible while avoiding stereotypes, “white saviour”/colonial narratives, shaming, nostalgia, romanticism, cultural appropriation, cultural fetishism/exoticism and personal biases.


Do no harm to subjects directly or indirectly (mental, physical or emotional). Treat all subjects with respect and dignity. 


Obtain consent especially for capturing the likeness of vulnerable peoples (children, those with disabilities, marginalized persons, etc).


Retain integrity of the image and subject matter during the editing and culling process.


Do not accept compensation, favours or gifts that might influence the outcome of the project. Only give gifts if it is culturally-appropriate.


Do not interfere with nature. Leave nothing but footprints, take nothing but photographs.


No selfies or photographs with wildlife. The values and narratives we promote or don’t promote make a difference.


Standards of practice

Photos taken by the volunteer photographer should respect human dignity and ensure the rights, safety and well-being of the person or people being portrayed.

  • Comply with local traditions or restrictions when taking photos of people, objects or places.

  • Inquire into national laws related to photography and privacy rights.

  • Gain verbal or written consent before taking photographs.

  • Respect a person’s right to refuse to be photographed. If you sense any reluctance or confusion, refrain from taking the photo.

  • Do no harm. Individuals or groups may be put at risk of reprisal, violence or rejection in their communities as a result of exposing their identity or personal story through the publication of their image.

  • Do not misrepresent the individual, situation, context or location of the photo.

Photos of issues that are culturally or politically sensitive must protect the identity and privacy of individuals without explicit permission.

  • Do not identify individuals. Position the camera so that faces and other unique characteristics cannot be seen.

  • Gain written consent to use real names and locations in situations where disclosure could result in harm. Otherwise, remove detailed personal information such as names and locations in captions or any other associated documentation.

  • Identifiable images of individuals should not be used to illustrate sensitive subject matter in such a way as to indicate that the individual is connected with the issue.

Photos of people who are vulnerable are to be taken with particular care, compassion and protection of privacy.

  • Photograph all people with respect and dignity. Special care and compassion must be exercised with vulnerable subjects.

  • Survivors of sexual exploitation, gender-based violence or abuse are not to be identified as such (unless it is an objective of a project with written consent).

  • An individual’s status as a person living with HIV, TB or any other serious health conditions must not be revealed without written consent.

  • An individual’s engagement in socially marginalised or criminal activities must not be identified without written permission.

  • Care must be taken in photographing people in times of crisis; Do not exploit an individual’s vulnerability at times of trauma or grief. Integrity must outweigh costs.


Back to Become A Member →

Meet Our Team

Meet Our Team


PWB is run by dedicated staff & volunteers.
Meet our team →


See our latest press releases and publications.
Visit →


Our storytellers donate their time and talent to document and even champion important causes.
Meet our storytellers →

More PWB

More PWB

Explore more PWB



Discover the work of our communities.
Watch PWB Films →

PWB School

Have you always dreamed of travelling the world, telling stories, and making a difference?

More about PWB school

PWB Prints


Hang one of our beautiful prints on your wall. New images curated monthly.
Purchase a PWB Print → 


PWB Magazine


Winner of the 2016 Printing Industries of America Premier Print Award.
Subscribe to PWB Magazine →


Sharing stories about all the good in the world. See through a new lens™.
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