Q1. Short Bio
I am an independent Design Director and Photographer based in London. I grew
up in Portugal where I studied music from 1997 to 2010 and by 2004, I was convinced I would be a photojournalist, before ending up taking a degree in Visual Communication. In 2010, I moved to London and graduated with a Masters in Graphic Branding & Identity from the London College of Communication. I began working as a designer and photographer in 2011 and since then, have been helping brands create their own story over images, graphics and emotional story-telling. Both my photographic and graphic work has been industry recognised and awarded.
Q2. What makes you passionate about helping Rajasthan Samgrah Kalyan Sansthan
“Approximately, 27933 cases of "violence against women" are registered every year in police stations of the state Rajasthan, India. The average daily statistics are quite horrifying; 40 complaints of “violence against women”, 10 cases of rape, and 3 dowry-death cases every 48 hours are registered in Rajasthan police stations.” The Rajasthan Samgrah Kalyan
Sansthan (RSKS India) Even though I have been portraying some sort of story through a certain lens, I don’t feel I have been telling the right story. So I have reached Photographers without Borders and now feel humbled to have been given the opportunity to further open my eyes and be part of what PWB and The Rajasthan Samgrah Kalyan Sansthan (RSKS India) NGO are doing for the marginalised communities. These are stories of utmost importance, the ones that should really matter, as they are the most urgent.
I would like to stand by my subjects and document their cause, shedding light
on the horrors they are facing. By journalling their lives, I hope we can create a movement to fight against the oppressive system they operate within and regain some of their rights.
People in India are disproportionately affected by poverty, descrimination,
illiteracy, social evils. We need to raise awareness to these issues and help them find the strength to fight for their rights and entitlements. Most child marriages in India involve prostitution, sex slaves and rape, all of which come from a place of constant vulnerability and uneducated people and conforming ideas that have been going on for generations. I want to amplify their voices and show them how they can amplify them too. It is important to fight against this patriarchal system and give back with an open heart, compassion and mindfulness.
Q3. How do you believe your photography can make a difference for them?
I am a story-teller by heart, and a firm believer that the right image and message
can change lives. In the digital age, we are bombarded with thousands of messages and images on a daily basis which make us feel like we are connecting with others. The truth is that we are not, and we are not telling the right stories. Images tell stories – Afghan Girl, the famous National Geographic image, became an emblem of a refugee crisis – and focussed the world’s attention. These are the stories which need to be told.
Q4. What message would you like to send to your supporters?
When helping RSKS India, you are helping thousands of women, men and children from deprived and marginalised communities. All contributions (no matter how small) will help sustain the multiple empowerment projects being implemented in the areas, such as fighting violence against women and poverty, access to education and health services, and finding ways to secure a sustainable living, which in turn will help build back up the confidence and lives of many.For any donation above $100 dollars, I would like to send you my warmest and honest thank you, together with a 30x40 cm print of your choice from my photographic portfolio. I would just ask you to leave an email so I can contact you back.