PWB had the chance to sit down with Zoe Wittering to discuss her upcoming trip to Ukraine.
Zoé is a lifestyle and portrait photographer living in the South of France. She grew up in England, studied law and french at university and went on to train and qualify as a corporate lawyer. She worked in London for several years , then moved to Moscow, Russia which is where her photography journey started. Wanting to capture and document the places she travelled to she found herself increasingly drawn to photographing people, which has now become her passion. For the last sixteen years she has lived in Russia and France. Motivated by the desire to show the beauty in the ordinary Zoe uses a documentary approach in her photography and videography. She loved to tell the story of the people she photographs in images and words.
1. What makes you passionate about helping Zaporuka?
Everybody has dreams. But if your child has cancer you have only one dream. That is for treatment and recovery. We live in a world where research and hard work has meant that many illnesses can now be treated and children suffering can recover or at least suffer less. However, this is not the case everywhere. Can you imagine knowing that the medication and treatment for your child exists but that it is not available to them? Me neither. That is why I am passionate about helping them.
2. How do you believe your photography can make a difference for them?
Organisations like Zaporuka rely on donations and volunteers. They need to tell the world what they are doing to continue to receive donations and attract new donors and volunteers.
We live in a world where we are bombarded with information. People flick through social media posts and barely take the time to read the titles of news items let alone the content. A photograph can convey a message, an emotion. It can tell a story in seconds. It is hard not to care about some one when you can clearly see their eyes. I can create photographs which show the work Zaporuka is doing day in, day out. I can show people the children and families the organisation is helping. Real people, real lives. These images can be used to increase awareness of the work they do and the support they need.
3. What message would you like to send to your supporters?
I would like to say "thank you”. No contribution is too small. Sharing my story, buying a print or booking a portrait session. Thank you for any and all support.