Social media COORDINATOR

6-12 months, Toronto

 

The Social Media Coordinator is someone who is responsible for creating advanced posts according to our voice on our social media channels, including: Facebook, Twitter, Instagram, and YouTube. 

  • Work alongside the Art & Marketing Director to effectively execute marketing strategies through PWB social media channels.

  • Work closely with Creative Team members – Curator and Editors – thoughtfully select images and write content in alignment with PWB’s mission, vision and ethics.

  • Develop social media strategies to ensure key performance indicators are met and/or exceeded for all PWB marketing campaigns, including but not limited to member acquisition, PWB Program, PWB School, PWB films, magazine subscriptions, fundraising campaigns, PWB events, print shop sales etc.

  • Must be well versed in social media management platforms like Hootsuite and experienced in developing and schedule social media content that really drives engagement and conversion.

  • Help develop content, schedule and report on paid social media campaigns.

  • Develop and schedule content for all PWB social media channels – Facebook, Instagram, Twitter, LinkedIn – in alignment with the PWB Content Calendar.

  • Monitor social media channels daily and engage with followers consistently.

  • Provide excellent customer service, responding to audience inquiries daily.

  • Provide monthly updates regarding social media activity and work with the PWB teams to further enhance our content and strategies.

Requirements

  • Minimum of 2 years managing social media platforms, with extensive knowledge of each platform and respective features.

  • Experience copywriting and content development for social media and paid ads.

  • Experience developing and executing comprehensive social media campaigns.

  • Must be well versed in Hootsuite – scheduling, reporting etc.

  • Experience developing paid social media campaigns.

Job Types: Part-time, Volunteer

Interested applicants, please e-mail us with your cover and letter and resume to: katrina@photographerswithoutborders.org

 

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