“The climate crisis is a storytelling crisis.”
REWRITING THE STORY
For too long, stories of domination, extraction, and disconnection have justified the destruction of the Earth. Mainstream narratives have erased Indigenous knowledge, silenced frontline defenders, and celebrated “solutions” that continue to uphold colonial systems.
But stories have power — they shape the way we see ourselves, each other, and the world around us.
To protect our planet and one another, we must transform the stories we tell.
OUR VISION
We envision a world where storytelling becomes a force for healing, justice, and regeneration.
A world where we remember our kinship with all beings — human and more-than-human — and move together toward collective liberation and the protection of Mother Earth.
We are more than photographers. We are a global community of storytellers, dreamers, and changemakers who believe that when we change the story, we can change everything.
OUR MISSION
We’re revolutionizing storytelling and creating a sanctuary for storytellers and stories that take us towards collective liberation. We believe that stories can heal, connect, and transform — when told ethically and with care. Through our educational workshops, grants, and creative collaborations, we empower people to tell stories that challenge the status quo and imagine new possibilities for our shared future.
Together, we are reimagining what storytelling can be — a pathway toward awareness, empathy, and action that brings us all closer to the world we dream of.
OUR Values
Collective Liberation
Liberation is something we build together — for people, for the planet, and for all forms of life. We know that many of today’s struggles are rooted in colonial systems, and we are committed to unlearning, reimagining, and transforming how we tell stories and care for one another.
Our vision is one of balance and freedom — for humans, for ecosystems, for every being that shares this Earth. We hold faith in the possibility of change, and we know that transformation requires courage. To shape a different future, we must be willing to question what’s familiar, to experiment, and to stretch beyond old patterns and assumptions — making space for what has not yet been imagined.
Our greatest strength is the community we create. Across borders, cultures, and time zones, we are a constellation of storytellers, learners, and changemakers supporting one another and finding ways to collaborate. Together, we cultivate spaces of belonging — places where everyone is seen, valued, and part of something greater than themselves.
EthicAL INTEGRITY
Integrity lives in the choices we make every day — in how we listen, how we tell stories, and how we show up for one another. For us, ethics is an ongoing practice of care, and our co-created Code of Ethics offers us a tool to guide us. We approach our work with transparency, humility, and respect, always seeking to align our values with our actions.
We move at the speed of trust. When trust is strong, we move swiftly and in harmony; when it falters, we slow down to listen and rebuild. We believe in the power of direct, compassionate communication to bring us closer to understanding. Even in moments of tension or uncertainty, we lead with empathy — choosing connection over conflict and care over control. We ask for guidance when we don’t know the way. We take responsibility for our words and decisions, both in public and in private. When challenges arise, we choose courage over comfort — trusting that honesty, kindness, and accountability are what hold our community together.
Intentional Impact
Change that lasts begins with intention. Every collaboration, story, and image is an opportunity to plant seeds of trust and possibility. We move with care, guided by the principles of Free, Prior, and Informed Consent (FPIC), ensuring that every partnership is rooted in respect and reciprocity.
We take time to listen, to build relationships that honor the communities we work with, and to ensure our impact regenerates rather than extracts. Our goal is not simply to make a difference — but to do so in ways that nourish and sustain life, now and for generations to come.
ACKNOWLEDGMENTS
We honor that our work and relationships take place on many lands — the traditional territories of countless Indigenous peoples across the world.
We recognize and celebrate the enduring presence, wisdom, and stewardship of Indigenous communities who, while representing only 5% of the global population, protect and care for more than 80% of Earth’s biodiversity. Their leadership continues to teach us what true balance, reciprocity, and kinship with the land look like.
We also acknowledge that land acknowledgments alone are only a beginning. True respect calls us into ongoing action — to support rematriation of land and culture, and to listen, learn, and stand alongside Indigenous peoples in the work of healing, justice, and regeneration.
OUR IMPACT
Every story we tell — and every storyteller we support — is part of a much larger movement for change. Together, we’ve built a thriving global community of over 1,000 members, connected by a shared belief in the power of ethical, intentional storytelling.
Our photographer directory connects image-makers to editors and publishers around the world, helping to shift the global narrative toward justice and care. Our films and videos have reached over one million viewers, amplifying stories that inspire awareness, empathy, and action.
Since our beginnings, we’ve completed over 130 Expeditions and Assignments with more than 120 community partners in 50+ countries, and the images and stories created through these collaborations have reached and moved millions worldwide.
Through our Storytelling School, we’ve trained more than 1,000 storytellers in ethical and impact-focused practices, hosting over 50 in-person workshops across the globe and engaging over 300 participants in our Impact Storytelling programs. Our virtual Storytelling Summits have brought together more than 1,500 participants, fostering dialogue and learning across continents.
We’ve also proudly supported 20 Revolutionary Storyteller Grantees, awarded over 100 Scholarships, and provided 20 Micro-Grants — all contributing to initiatives that align with the 17 UN Sustainable Development Goals and the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP).
PWB is the proud winner of the 2018 Thrive Award for Top Workplaces Where Employees Thrive
"The Thrive Award recognizes Top Workplaces Where Employees Thrive, aimed at organizations that have created a healthy, productive and creative workspace by establishing a culture built on collaborative dialogue, trust, clear outcomes, tolerance and teamwork."
OUR supporters & PARTNERS
We kindly thank our supporters & partners for helping us make more of an impact each year.
