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NGO Spotlight: How Project 1948 is changing the social landscape in Bosnia through photos and voice

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NGO Spotlight: How Project 1948 is changing the social landscape in Bosnia through photos and voice

Lukomir hillsidePhoto by Jeffrey Garriock

Lukomir hillside

Photo by Jeffrey Garriock

When Jenifer White, Ph.D. in Psychology, was first approached by Photographers Without Borders, she wasn’t quite sure how or why PWB would want to work alongside her NGO, Project 1948.

“We have the most complicated mission statement, no one’s going to get what we do, no one ever gets it”, said White. “But [PWB] got it. And they made it very easy for other people to understand,” she explained.

Photo by Mel Hattie

Photo by Mel Hattie

Project 1948 is focused on influencing positive social impact in Bosnia-Herzegovina through a ‘photo-voice’ programme combining photography and dialogue. White and her team equip young adults with donated cameras to photograph their home country. White then interviews the participants about the photos, recording the dialogue. The photos and voice recordings are used to inspire social action and policy change.

"Cup of Peace" student using a donated cameraPhoto by Mel Hattie

"Cup of Peace" student using a donated camera

Photo by Mel Hattie

In May 2016, Danielle Da Silva, founder of Photographers Without Borders, travelled with videographer, Jeff Garriock, and photographer, Mel Hattie, to document through both videography and photography Project 1948’s ‘Cup of Peace’ photo-voice program.

Danielle Da Silva with Jenifer White and her student at a post conflict research centrePhoto by Mel Hattie

Danielle Da Silva with Jenifer White and her student at a post conflict research centre

Photo by Mel Hattie

“This was the first time I ever had anyone documenting what Project 1948 was doing. My number one fear was that Mel wouldn’t understand what we were doing, so I had to give up my sense of control, which I think was really good for me, said White.

“PWB knew just how to document what I was doing and they understood both the power of photography as well as the impact it was having on the students”.

Photo by Mel Hattie

Photo by Mel Hattie

In November 2017, the videography work collected by Da Silva and Garriock was featured in an episode of PWB TV dedicated to Project 1948.

“I was like, oh, they understand what I do, and now there’s evidence that they understand. They get the mission, they get the vision and they get the future, and they were able to capture that,” White said of the episode.

Photo by Mel Hattie

Photo by Mel Hattie

Project 1948 was able to use the PWB TV episode to help build their relationship with the U.N.  According to White, the documentary was very well received by Bosnian officials who were impressed by how the footage was able to showcase the country in such a positive light, during a time when there had been such negative press coverage.

Working with cameras and photographers every day, White understands the power of visual storytelling.  She explains that visibility, visual images, and documentation are crucial to a NGO’s impact.

Jenifer White with two Project 1948 studentsPhoto by Mel Hattie

Jenifer White with two Project 1948 students

Photo by Mel Hattie

“Photography creates possibility. When you look at a photograph, you can see hope, and sharing our voice helps us create a better world. Those are the things every NGO needs," White said. 

Photo by Mel Hattie

Photo by Mel Hattie

Next on Project 1948’s to-do list is a two-part program in rural Bosnia. The project aims to address the country’s water crisis, both through pushing for policy change and by building water wells in local communities.

Click here for more information on Project 1948, and how you can support their work. 

This article was first published in PWB Magazine #10, on sale now

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